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At 28, Effie lost her dad and had to plan her first funeral. She was quickly met with the prescribed and routine version of a service that didn’t represent the person she loved. Since then, she has spent every important anniversary, birthday, and occasion seeking out celebrations that feel more like him and helping other families plan a more personal way to grieve.

Effie’s Memorial Moment: Dinner at Cafe Polonez where she and her dad ate every week and then getting a scoop of his favorite chocolate ice cream, of course.

At 26, Zack lost his mentor and had a panic attack after the funeral. He was forced to confront his own mortality while not knowing how to grieve, mourn, or remember his friend. From then on, he has sought to bring more meaning to his life by incorporating daily rituals that remind him of friends and family who’ve died.

Zack’s Memorial Moment: A cup of coffee (which he always swore he would never drink) with a sprinkle of cinnamon, just how his mentor liked it.

A death changes life forever—we're here for everything after

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