About Us

At 28, Effie lost her dad and had to plan her first funeral. She was quickly met with the prescribed and routine version of a service that didn’t represent the person she loved. Since then, she has spent every important anniversary, birthday, and occasion seeking out celebrations that feel more like him and helping other families plan a more personal way to grieve.

Effie’s Memorial Moment: Dinner at Cafe Polonez where she and her dad ate every week and then getting a scoop of his favorite chocolate ice cream, of course.

A death changes life forever—we're here for everything after

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